DESIGNED FOR CHILDHOOD.

We are still kids at heart ourselves. And having four children, as well as spending years around children through our home-based childcare, we've always loved watching how their imagination can run wild.

Give kids one little idea and they'll turn it into something completely different. A bed becomes a fort. A house becomes their shop. A bunk becomes a secret club with their friends. They create their own games, stories and little worlds — sometimes from almost nothing.

We think that kind of imagination is such an important part of childhood, and in today's digital world, we want to encourage it even more.

That's actually where many of our designs have come from.

We started with a Tree House — probably one of those things almost every child dreams of having at some point in their childhood. Then came the Cottage House, Country House, Castle, Rocket and more.

We don't want to make just another bed for a child's room. We want to make the coolest bed of their childhood — the one they really wanted, the one that becomes their own special place to sleep, play, imagine and create memories.

Because childhood should have a little bit of magic in it.